INTRO
Son Jarocho evenings are a series of gatherings for everyone interested in learning to play Mexican folk music from the Gulf of Mexico.
The idea is to create a community of people who enjoy this folk music style and want to share some time and discuss Mexican culture and its traditions.
The idea is to create a community of people who enjoy this folk music style and want to share some time and discuss Mexican culture and its traditions.
People bring their instruments and practice together. It is a free-or-charge and family-friendly activity for both beginners and experienced musicians.
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About SON JAROCHO:
Son jarocho ("Veracruz Sound") is a regional folk musical style of Mexican Son from Veracruz, a Mexican state along the Gulf of Mexico. It evolved over the last two and a half centuries along the coastal portions of southern Tamaulipas state and Veracruz state, hence the term jarocho, a colloquial term for people or things from the port city of Veracruz.
Son jarocho is a dynamic music style traditionally interpreted during Fandango parties, community celebrations are central to the son jarocho tradition of Veracruz, Mexico. This ritual includes string instruments, percussions, voice and verse, and rhythmic dance. Usually with vast food, drinks, and children playing around.
Son jarocho is a community practice that stands for the recognition of the autonomous groups in Mexico and the preservation of the original cultures from the countryside in Veracruz. Nowadays Son jarocho is practiced in many countries worldwide and has evolved to serve as a voice for the minorized and marginalized BIPOC societies to help bring more equality and peace for everyone.
VISUALS: FIRST VERSION 2023
There were two color styles for the layout of these event posters to differentiate the event locations simultaneously happening during the Fall season.
VISUALS FOR SOCIAL MEDIA POSTS
VISUALS: SECOND VERSION 2024
